LARA
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INDEX

 SCREW U
Bitch and Moan
Khwata
Neon Museum
Slice
In Dreams...
bud


Neon Museum

is a Las Vegas cultural institution showcasing the history and influence of neon on the city. A proposed rebrand for the museum showcases a cleaner and more relevant look. 
Adobe Illustrator
Adobe Photoshop


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Membership Cards

Admission Stickers





A fresh slogan was chosen to kick start the new identity, tethering the conversation deeper to neon’s influence of Vegas history.



Typeface Experimentation
The aim of the chosen typographic identity and new slogan is to examine the instituion from a contemporary lens while still keeping relativeness to its subject.
When choosing a new typeface for this project, I studied letterforms that more clearly mimiced the form of an actual neon sign.



Previous Project